Covid Generation

The Covid-19 pandemic has and will continue to affect us all. But younger people stand out to lose the most financially. Their economic futures will be defined by Covid in a way that is still emerging.

We identified early on in the pandemic that the media were calling today’s young people the Covid Generation. After speaking with pupils and students on the Social Mobility Foundation’s programme we saw their genuine worry that the term was right, that they could be defined by the pandemic – unless government took more meaningful action to support them.

We rallied the DO Employer Coalition to commit to this generation of young people in new ways: safeguarding work experience opportunities during lockdown (e.g. via remote placements), targeting social mobility ‘cold spots’ and committing to work with us to identify new avenues to support young people as the pandemic develops.